Smartfood, after very very very careful consideration, decides to join Instagram in 2018… now we are hitting it hard and trying to appeal to our unashamed snackers with fun Smartfood-y sass.

As part of a mass personalization campaign on Facebook, we infiltrated the very psyche of the bruh-lenial, bruh!

Ever see someone eating Funyuns, and think…”what’s up with that dude?” The Funyuns Ring is a portal that reveals the true you and the fantastic freak you are. Tumblr, Snapchat, and Facebook had people exposing themselves in a hole new way.

This Facebook campaign focused on how Funyuns find their way into every moment of your life. Need some crunch to enhance your me moment… reach for the golden ring and do ya thing.

A Fanyun cannot help but to express themselves. This Facebook campaign showed how often a good crunchy snack can be your biggest inspirational spark.

Tumblr is a weird place. Try to be “relatable” and they’ll slaughter you…give them the finger and they’ll love it and will beg for more. Go figure.

How are Funyuns made? The answers on Tumblr will amaze you.

Funyuns pairs with food for some unconventional fun on Tumblr.

This project was created to help train people in the Cargil organization on how to make BILLION dollar decisions… so I guess it was a success, because they are still thriving. Yay me!

If you read my bio, you know I am passionate about design AND ATVs, so when they asked me to work on a site that was about investing in property in Southern Oklahoma… a four-wheelin’ paradise, I said “heck yeah”.